Max Factor Signs Gisele
Max Factor will celebrate its 100th anniversary next year as Hollywood’s original makeup artist brand. And now Factor, which is part of the P&G Cosmetics division of Procter & Gamble Co., has a new celeb to put on its anniversary stage: Brazilian supermodel Gisele Bündchen.
Bruce Katsman, associate marketing director for Factor and its sister brand, Cover Girl, noted that Bündchen will be working with makeup artist Pat McGrath, who is also P&G’s global creative design director. The third player on the team is international photographer Nick Knight. Katsman compared the addition of Bündchen to the duo as “winning the trifecta.”
“MAX Factor is a brand that has touched some of the most glamorous faces in the world for the last 100 years,” said Bündchen. “But more than that, I love that this was the original brand to make that professional artistry and glamour available to everyday women, and I’m honored to work with MAX Factor in continuing that great tradition.”
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Backstage
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Name: Gisele Bundchen 
