Esprit



Last night’s event celebrating Esprit’s new holiday collection was chockfull of surprises. For starters, the latest campaign images were revealed, and they feature not one but two in-demand models: Erin Wasson and Giselle Bundchen. This was a calculated move for the brand, as both women represent the evolution of their shopper. “Everyone has warm feelings about Esprit and remembers us as a free-spirited, colorful brand,” notes Christine Miller, VP of Marketing and PR at Esprit US Retail. “Our woman probably wore Esprit during that time, and may even have a special connection with our pieces. And since the Esprit girl has outgrown her classic rainbow-colored logo sweatshirt, we’ve grown with her.”
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